Steer Straight

 

 

 

Member Quotes

"WOW. Thanks so much for sending me my welcome package. I am so impressed with the quality of the materials and the info you sent along with the stickers. You should be very proud of yourselves for putting this all together. I really think you should try to advise the insurance companies about this new business. It seems to me that they should be interested in offering a discount to teen drivers who use the sticker, which would decrease their costs over time dramatically. I am happy to contact my insurance company on behalf of Steer Straight. Good luck with the new business, and thanks again."
Sandra, Mother of two teens - ages 16 and 13, Marblehead, MA

“Steer Straight means being a more cautious and safer driver to avoid being reported. It helps me learn that driving safe also means I am not being discourteous to other drivers on the road.”
Emma, age 17, Connecticut

“Having the Steer Straight sticker on my car gives me a reason to do the right thing out on the road. The sticker always deters me from breaking the law, and when I do the right thing I am rewarded with trust from my parents.”
Austin, age 17, Massachusetts

 

 

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How it Works

The Big Idea

 

Of course you love your teens. You’re just not too sure they’re in the best hands once they get behind the wheel. The fact is, 16 to 19 year olds have a bumpy track record when it comes to driving. Despite what they tell you, they still need someone to watch over them. You.

You can’t always be sitting in the passenger seat, but you can still keep an eye on them when they’re behind the wheel—by joining Steer Straight.

  • Make teens think twice before doing anything crazy.
  • Keep thousands of watchful eyes on your teen driver.
  • Find out right away when your teen is headed for trouble.
  • Take corrective action before one bad incident becomes an accident waiting to happen.
  • Let them know you care about their safety.
  • Send the message that driving is serious business.
  • Show them you love them by joining now.

The Details

This one of a kind Teen Driver Protection Program is an opportunity for you to partner with your teen on the road to becoming a safer driver. As part of the Steer Straight membership, you will be placing “How’s My TEEN Driving?” stickers on the vehicles your teenager drives. Steer Straight provides each member with two (2) stickers each with our toll free number, 1-877-Steer17, and identical ID numbers.

By using this sticker you are encouraging the public to look after your teen and to report what they see – the good and the sketchy. Phone-ins are answered live 24/7 by Steer Straight trained professionals. The Steer Straight call center then generates an incident report, which is sent via email within fifteen minutes to the member family along with a link for suggested online corrective training - the Steer Straight “Teen Test Drives.” There is also the option to have a SMS text message sent to your cell phone alerting you that an incident report has been emailed.

The Steer Straight “Teen Test Drives” online interactive training modules are available 24/7 in both English and Spanish. By logging on to http://steerstraight.com and using your user ID and password you can access this online training. Modules include: National Safety Council Collision – Prevention Tips, Aggressive Driving, Distracted Driving, Improper Lane Change, Red Lights and Stop Signs, Speeding, Tailgating, and Impaired Driving. An optional test is available at the conclusion of these educational modules.

Teen empowering is the key to success with the Steer Straight membership. Effective counseling results in safer driving behavior, decreased collision rates, and most importantly saved lives. Talking with your teen driver every time an incident report is emailed to you lets your teen know that safety is the priority.

Steer Straight Program Costs:
1 Year Membership - $ 99.
2 Year Membership - $189.
3 Year Membership - $269.

Why It Works

Focus group teens have said they like the idea of a “How’s My TEEN Driving?” sticker on their car because it can offer them help in dealing with the difficult situations and/or the “peer pressures” associated with teen driving. Let your teen know that you are looking out for their safety. Look at the statistics.

  • On average 30% of teens crash their first year of driving.
  • Four independent studies from various insurance companies have proven a 33% reduction in collision frequency when using a “How’s My Driving” sticker on commercial vehicles for 1+ years. Imagine if we could translate these statistics to teen driving safety.
  • In the commercial trucking industry approximately 10% of calls received from “How’s My Driving” stickers are actually compliments, and positive recognition can go a long way in helping your teen contribute to safety on the road.

These studies have also proven that these stickers can: Save Lives; Increase Safety; and Save Money.

You want to make sure you are doing everything you can to empower your teen to THINK behind the wheel. Steer Straight wants all teens to become models of safety for the general public and we consider Steer Straight an important part of the continuing efforts to increase safety and save lives.

Our Mission

Our mission is to drive teens to THINK behind the wheel.

Our hope is to curb teen accidents and fatalities.

 
 
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